Posted by Andrew on July 8, 2009
Grasshopr is live. A few of us have been working hard to develop this platform, which we hope will transform the way individuals and groups of all stripes and sizes interact with their government… specifically the legislative branch at the federal, state, and local level.
We created Grasshopr because the system (or lack thereof) of how constituents and their elected officials connect and communicate is badly broken. It’s broken because of issues concerning trust, unmanageability, and access. The status quo benefits a few, but for the most part, individuals, organizations, and elected officials lose.
Organizations can use Grasshopr to collaborate with their members and get them engaged in grassroots advocacy campaings. Individuals are matched to their elected officials and can communicate with them on current issues they’re following. And elected officials can connect with real constituents in a sustainable, authentic way.
There’s more on why we created Grasshopr here.
Let me know what you think, and how we can make it better!

Posted in Politics, The Social Web | Tagged: communicating with congress, grasshopr, grassroots advocacy, grassroots advocacy technology, politics and the internet | 1 Comment »
Posted by Andrew on January 16, 2008
Question: What would you do as the head of a company who’s decades-old product has suddenly seen a significant revival in interest amongst a whole new generation of users? How would you respond if over a half a million people were became actively engaged in playing an online version of your game? How would you capitalize on this sudden, exciting trend and convert this unexpected spike in interest into new sales and branding opportunities? C’mon, your dusty old game is hip again!
Here’s the wrong answer: You’d fight to shut it down and piss off a half million potential customers. It looks like Hasbro’s following through with their demand that Facebook take down Scrabulous, one of the only things keeping me coming back to Facebook. This is incrediblly short-sighted. Since when does the desire to protect intellectual property trump all business opportunities? Protect the brand and maintain sales status-quo, or embrace the new online paradigms and exploit the opportunities they present?
Has Hasbro decided to maintain their position as Has-beens.
UPDATE: Technomarketer has some great advice for how Hasbro should have proceeded (and still can). I couldn’t agree more with his statement that they need to get the lawyers out of the marketing department. Lawyers and marketers rarely mix well. Thanks to Shel Israel for the head’s up. Shel’s been all over this issue…he likes Scrabulous as much, or more, than I do.
UPDATE #2: Mashable! has a poll up asking what Hasbro should do.
Posted in Decision-Making, The Social Web | Tagged: bad decisions, Hasbro, Scrabulous | Leave a Comment »
Posted by Andrew on January 14, 2008
I haven’t started recording on Utterz yet, but I’ve registered, secured my handle, and listened to some friend’s recordings. I really like the concept, but the issue I see is that without something to look at, they eyes want to wander to other sites (sights?) while listening. But these messages are rather short and require you to click on the next one. It can get old fast, and this is a problem that Utterz should address…soon. The good news is there’s tons of possibilities for utterz.
My idea is that users can create their personal utterz channel that includes all of their friends and others they’re interested in. Go to utterz and press play on your channel, and get all of the utterz recorded since you last logged in – back-to-back. This way, you can listen to what your people have been up to while doing other things-reading, surfing, doing dishes.
Companies can also set up private utterz channels where leadership (or all employees) can record updates on what’s going on, and the rest of the company can hear a stream of messages and keep more attuned with their organization. This is also a nice way to monetize the site via premium customers.
The same probably applies to seesmic.
[If I've missed something and this currently exists, oops]
UPDATE: Jimmy Gardner previously posted this regarding business and disaster uses for Utterz…and I commented on it! It stemmed from a chatroom discussion during Jonny Goldstein’s ParTay. I need a nap.

Posted in The Social Web | Tagged: utterz | 1 Comment »
Posted by Andrew on January 12, 2008
Jimmy Gardner from East Coast Blogging posted an item this morning regarding what many would dismiss as a nice, welcome gesture by one of their utilities. UPS delivered to Jimmy four energy-saving light bulbs without informing him ahead of time or letting him know that he will be charged nearly $50 for the bulbs – hidden in his bill. Mail fraud? (does mail fraud occur on UPS? I guess this isn’t “interstate” fraud…)
Jimmy’s post is barely 45 minutes old, and the story is moving across Twitter and has 8 diggs (and counting) Add your digg. It will be interesting to see if this online community outrage rises to the level to get the attention of Allegheny brass and to see how they respond. Stay tuned…
UPDATE: The Baltimore Sun is on this story
UPDATE #2: Allegheny backs off and admits wrong. Jimmy’s got the story here.
Posted in The Social Web | Tagged: Allegheny Power, Public Relations, Social Media | 5 Comments »