Casual Evangelist

A mission to learn a little about a lot…

Get Clogging with Amplify

Posted by Andrew on March 9, 2009

If you’re like me, the combination of Twitter use and time constraints have taken it’s toll on your blog. I’ve been pretty busy (a good thing), and when I’m online, I’m either devouring content or engaging with others on Twitter and Facebook rather than spending time blogging here. Clogging may be the perfect middle ground for individuals as well as a powerful information-sharing tool within the enterprise.

WTF is a Clog?

A clog is a “Clip Blog,” and clogging is how Amplify aims to transform how we share what we’re reading with others.  Increasingly, many blog posts consist of little more than a few quotes from another article or blog, with a short commentary. In a sense, these are proto-clogs. The folks at Amplify (who are also the folks behind clipmarks) have created a platform for quick and easy clogging – with tools to make sharing this content very easy.

How it Works

When you find interesting content online that you think others (friends, colleagues, etc.), you use the “Amplify” plugin (currently for Firefox and IE) to highlight a portion of the content that will post on your clog, along with tags, categories, and a short commentary or introduction. Simple enough.

Tools are available that enable you to post each clog to your twitter or facebook account (think: “What I’m reading…”), and visitors can subscribe via RSS, leave comments, bookmark to delicious or stumbleupon, or post to facebook or twitter.

Amplify for Business

The economic downturn is putting pressure on businesses of all kinds, and the ones that do a better job of capturing and disseminating knowledge internally can have a leg up on the competition. I like things that have silo-destroying potential within organizations, and Amplify can be a great silo-smasher. Sales can read up on what Marketing is reading. Product Development can learn about market trends. Executives get up-to-date insight into competitive activities. And they can all converse around what they’ve found.

An Amplify clog can be open to the public (the likely setting for a personal clog) or private (ideal for an internal organization clog). Organizations using amplify can enable any or all of their employees to post to the main clog. While many employees may be hesitant to blog on an internal company site for fear of saying something stupid, a clog doesn’t have the same hurdles to adoption. It’s easier and quicker to do, and it’ s really as much about what you’re reading than what you have to say about it.

Amplify is currently in beta, but follow @amplifytheweb on twitter to get an invite.

My Amplify clog



2 Responses to “Get Clogging with Amplify”

  1. Andrew, thank you for this great review of Clogs. I’m glad you’re part of the initial beta. We’ll be sending out more invites either tonight or tomorrow after we finish up a few things. As you have ideas and suggestions, don’t hesitate to shoot them my way.


  2. […] says:an initial review of Amplify by Andrew Wright or @batterista on Twitter…Clipped from andrewwright.wordpress.comGet Clogging with AmplifyIf you’re like me, the combination of Twitter use and time […]

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