Casual Evangelist

A mission to learn a little about a lot…

Posts Tagged ‘Public Relations’

Could Allegheny Power have a Social Media Problem on their Hands?

Posted by Andrew on January 12, 2008

Jimmy Gardner from East Coast Blogging posted an item this morning regarding what many would dismiss as a nice, welcome gesture by one of their utilities. UPS delivered to Jimmy four energy-saving light bulbs without informing him ahead of time or letting him know that he will be charged nearly $50 for the bulbs – hidden in his bill. Mail fraud? (does mail fraud occur on UPS? I guess this isn’t “interstate” fraud…)

Jimmy’s post is barely 45 minutes old, and the story is moving across Twitter and has 8 diggs (and counting) Add your digg. It will be interesting to see if this online community outrage rises to the level to get the attention of Allegheny brass and to see how they respond. Stay tuned…

UPDATE: The Baltimore Sun is on this story

UPDATE #2: Allegheny backs off and admits wrong. Jimmy’s got the story here.

Posted in The Social Web | Tagged: , , | 5 Comments »