Casual Evangelist

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Posts Tagged ‘spam’

BrightKite on Twitter is *Friendly* Spam

Posted by Andrew on May 9, 2008

The latest “gotta have an invite code” craze on Twitter is for Brightkite, the “location-based social network.” I’m not currently using Brightkite, but I can see the potential value of the service (find out where your friends are and see who’s near you, etc.). However, like other valuable Web-based services, such as Flickr, the Twitter interface is useless and only serves to spam your friends with irrelevant information.

In my opinion, Auto-Tweets from Brightkite users may have dethroned Flickr-generated updates as the king of useless and annoying Twitter spam. While the Twitter application by nature makes professional spamming ineffective by robbing the spammer of an audience, willing or otherwise, Auto-Tweet spam is different. It’s from your friends, and you don’t want to unfollow your friends. So you deal with it or face an unpleasant decision.

A typical Brightkite Auto-Tweet looks like this:

I’m at 123 Elm Street, Springfield KY (Springfield, KY)” and a link to a map.

There’s no context. Nothing about what’s happening, why you’re there, who you’re with, or what you’re doing. Just dry geographical information. What are Twitter followers supposed to do with this information? Hop in their cars and drive to your location? We don’t even know how long you plan on being there, and you may be gone by then. Hell, with gas prices these days, that could really dent the wallet.

There are a few useful Auto-Tweets, such as a new blog post or a WhyGoSolo event posting, both of which provide contextual information in the message as well as a call for interested parties to take action by clicking through for additional information. Looking at a map or viewing a blurry photo of your cat provides no value.

If you’re somewhere and want people to join you, by all means manually tweet it. And if you’ve taken a particularly stunning or interesting photo, provide your followers a link.

Go ahead, un-check that Twitter update box. Your followers will thank you.

UPDATE: Ike Pigott has initiated #darkanvil

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