Posted by Andrew on March 11, 2009
I got all fired up when I saw this.
No, it’s not the typo, but how I feel about how music is often marketed these days.
The Tone is Too “Corporate”
I know, it’s called the “Music Business” for a reason. But which word comes first? Good music is art, and art doesn’t often mix well with business. But PR and marketing types can do us all a favor and lose some of the tone that would be perfectly appropriate for a corporate earnings press release, but strips away any sense of the art that should be the focus of their efforts. It’s not just press releases, but site content, media kits, bios, etc.
…opened for the likes of…
…exploded on the scene…
…combined 20 years of music experience…
And my new fav:
…song was featured bumper music on MTV’s Tool Academy.
If it’s a professional wedding band, go ahead. If your focus is on placing music in TV, that’s great too. For talented artists that aim to reach new audiences with original recordings and performances, this kind of publicity content simply sucks. Not to mention it can strip the artist of artistic dignity and credibility.
At the very least, keep content designed for industry audiences separate from content designed for public consumption.
One last thing: I know it’s tempting – and often required by business types like booking agents and label reps – but not every artist is a mashup of two or more other artists. Sure, we all have influences, but does your client really sound like John Lennon tripping over Liberace’s piano stool?
Isn’t it time for Rock ‘n Roll to be destroyed once again?
Posted in Music | Tagged: music marketing | Leave a Comment »
Posted by Andrew on March 9, 2009
If you’re like me, the combination of Twitter use and time constraints have taken it’s toll on your blog. I’ve been pretty busy (a good thing), and when I’m online, I’m either devouring content or engaging with others on Twitter and Facebook rather than spending time blogging here. Clogging may be the perfect middle ground for individuals as well as a powerful information-sharing tool within the enterprise.
WTF is a Clog?
A clog is a “Clip Blog,” and clogging is how Amplify aims to transform how we share what we’re reading with others. Increasingly, many blog posts consist of little more than a few quotes from another article or blog, with a short commentary. In a sense, these are proto-clogs. The folks at Amplify (who are also the folks behind clipmarks) have created a platform for quick and easy clogging – with tools to make sharing this content very easy.
How it Works
When you find interesting content online that you think others (friends, colleagues, etc.), you use the “Amplify” plugin (currently for Firefox and IE) to highlight a portion of the content that will post on your clog, along with tags, categories, and a short commentary or introduction. Simple enough.
Tools are available that enable you to post each clog to your twitter or facebook account (think: “What I’m reading…”), and visitors can subscribe via RSS, leave comments, bookmark to delicious or stumbleupon, or post to facebook or twitter.
Amplify for Business
The economic downturn is putting pressure on businesses of all kinds, and the ones that do a better job of capturing and disseminating knowledge internally can have a leg up on the competition. I like things that have silo-destroying potential within organizations, and Amplify can be a great silo-smasher. Sales can read up on what Marketing is reading. Product Development can learn about market trends. Executives get up-to-date insight into competitive activities. And they can all converse around what they’ve found.
An Amplify clog can be open to the public (the likely setting for a personal clog) or private (ideal for an internal organization clog). Organizations using amplify can enable any or all of their employees to post to the main clog. While many employees may be hesitant to blog on an internal company site for fear of saying something stupid, a clog doesn’t have the same hurdles to adoption. It’s easier and quicker to do, and it’ s really as much about what you’re reading than what you have to say about it.
Amplify is currently in beta, but follow @amplifytheweb on twitter to get an invite.
My Amplify clog
Posted in Uncategorized | 2 Comments »
Posted by Andrew on September 13, 2008
The fourth annual Ubiquitopia campout/cookout/music thing is around the corner. On October 3rd, we’ll converge on the Cove Campground in Gore, VA. Camping. Music. Food. Drink. Good Peeps. Noff Noff BBQ will be throwing down serious production as they always do. Email me at andrewwrightdc @ gmail dot com if you have any questions. Here’s the poster by Regan Kireilis.
Posted in Music | Tagged: Add new tag, Blankus Larry, Cove Campground, Noff Noff BBQ, Superfan, ubiquitone, ubiquitopia, Walnut Grove, Walnut Grove Band | Leave a Comment »
Posted by Andrew on August 28, 2008
Sure, it’s a long-term track, but this bodes poorly for the opening day of the RNC Convention on Monday (in addition to the populations of the Gulf coast).
Posted in Politics | Tagged: #rnc08, Gustav, Hurricane Gustav, Republican Convention, RNC, Tropical Storm Gustav | Leave a Comment »
Posted by Andrew on August 10, 2008
A few people have inquired about my kettle corn recipe, so I thought I’d share it here. As some of you may be aware, I take popcorn seriously and don’t take lightly such abominations as microwave popcorn and that stuff that comes in a foil skillet.
Note: I don’t measure anything out, and getting this right often require some failures. It did for me🙂
- Start with a large stainless steel pot w/ a glass lid (something quality).
- Light the burner under the pot (hopefully you have a gas stove…works better). Just a hair under the hottest flame.
- Pour in oil so once you move the pot around, the oil covers the entire surface. You don’t want waves, but you need more than a thin coating.
- Get the oil shimmering hot. Viewing the oil while moving the pot around will reveal the right shimmery-ness.
- Pour in the Orville Redenbachers (c) Gourmet Popping Corn. (Casual Evangelist Alert: The branding emphasis may be a joke, the quality isn’t. Don’t mess w/ anything less). Immediately bubbling should commence.
- Wait about 10-15 seconds, and slowly pour a little of the sugar into the pot using wavy back and forth movements.
- Shake pot around a few times to distribute sugar and avoid clumping.
- Add salt as if you were adding salt to any good-sized recipe (chili, spaghetti sauce, etc.). A good amount is needed, but beware about over-doing it. (You can always add salt after serving if needed. With sugar, this post-cooking option isn’t available to you).
- Shake again.
- Add more sugar. You should see the sheen reduced to a dull sugary appearance.
- Shake vigorously and don’t stop until completion. It’s important to keep contents in motion or clumping and scorching can occur.
- When there is still popping, but has approached the top of the pot, remove the lid (this will also will help prevent scorching by releasing heat).
- If you have bowls that are large enough, pour into bowls when you sense any significant popping is in the past.
- If you don’t have large bowls, pour into a paper grocery bag and shake up. Then distribute to smaller distribution mechanisms.
You’re ultimately looking for something that has a light texture and delivers a pleasant balance between sugar and salt. It’s not caramel corn, and it shouldn’t leave your guest reaching for water.
Posted in Food | Tagged: Kettle Corn, recipe | 3 Comments »
Posted by Andrew on July 31, 2008
I won’t be making all of these. Let me know if you’re hitting any of these shows or have any other shows to suggest.
Sunday 8/3: Wolf Trap
The Black Crowes
Grace Potter and the Nocturnals
Thursday 8/7-8: Wolf Trap
The Gypsy Kings
Monday 8/11: 9:30 Club
Tuesday 8/12: The State Theatre
Mike Gordon (from Phish)
Thursday 8/14: The State Theatre
New Riders of the Purple Sage
Friday 8/15: Wolf Trap
G-Love & Special Sauce
John Butler Trio
Saturday 8/16: The State Theatre
Garage A Trois
Saturday 8/16: Wolf Trap
Beyond August…penciling these in…
Wednesday 9/3: Constitution Hall
My Morning Jacket
Friday 9/5: The State Theatre
Tuesday 9/30: Merriweather Post Pavilion
Allman Brothers Band
Phil Lesh and Friends
Posted in Music | Tagged: DC live music, DC shows | Leave a Comment »
Posted by Andrew on July 31, 2008
Over at DecisionWorld, I have created a decision model designed to help Obama and McCain determine what really matters when considering who to name as their running mates.
Everyone can take part in the excercise…it takes about five minutes. Make it happen!
Posted in Decision-Making, Politics | Tagged: Veep | Leave a Comment »